Case Studies
HP Network Printing
Hewlett-Packard
HP was in a pitch battled with the other three top business printer
companies in an increasingly commoditized market. We repositioned HP's
network printing solutions to target IT manager segment worldwide by
focusing on how their integrated printer and network connectivity
products made their customers' lives easier. Over two years of programs
trained and enabled resellers across Europe and North America on this
positioning, which was the foundation for 8 quarterly launch programs.
HP moved to market dominance in network printing within 2 years.
Services include:
- Strategic consulting
- Launch program development and execution
- Channel marketing programs
- Sales training
- Advertising and collateral development
- Promotional marketing
- Fulfillment