Case Studies
HP Road Show Tour
Hewlett-Packard
Exhibiting at trade shows requires competing with other booths for
attention. For HP’s introduction of their document management devices
at an industry road show tour, HP turned to Stratus Launch Marketing to
manage logistics, develop the booth demo, signage and a prize drawing
for each of the ten cities on the tour. Results were dramatic; over $8
million in qualified leads resulted from the program.