Case Studies
Microsoft Business Solutions
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Microsoft had recently acquired QuickSell Commerce (later renamed
Microsoft Retail Management System) and was struggling to communicate
with their newly acquired channel partners. Microsoft Business
Solutions traditionally communicated with their channel partners via a
series of industry-specific newsletters. However, readership of the
Retail Insights newsletter was below 50%. Microsoft wanted to use the
newsletter to promote a number of key 4th Quarter initiatives. However,
they needed to get their subscription-base up and inform channel
partners that the newsletter was going to be primary source of
information regarding initiatives and tools.
In the end, Microsoft was pleased to find that readership was at nearly
90%, and more importantly, all key channel partners had subscribed. In
addition, based on feedback from a number of RMS channel partners, the
partners were pleased by the relevancy, clarity, and format of the
communication pieces delivered.
Services include:
- Channel Planning
- Creative Strategy
- Direct Marketing
- Postcard and E-mail Blast Campaign
- Newsletter Content Development