Channel & Partner Marketing
Channel Marketing
One of the biggest myths in high tech is that inking a distribution deal will bring customers to the door. In reality, this is just the beginning of a long marketing channel or international marketing channel development process that Stratus can help you navigate for both short and long term success. At Stratus, we start by understanding your customers and then leveraging channel models and programs that best serve their needs and buying patterns. We spend less time on your product attributes and more time on your channel business proposition. And we employ a proven channel development process that integrates awareness, recruitment, enablement and sales strategies for every aspect of your launch. Our marketing channel professionals have been working in the business for over 20 years. We know what works, what doesn’t and the shortest, most cost effective path to -- and through -- your channel partners. Our methodology will help you define the right set of partners for your solutions and help you build the right business model to recruit, train, enable and profitably sell through.
Partner Marketing
Most tech products are part of a larger eco-system of solutions. At Stratus, this is what we call “whole product solutions” – an entire set of products, services and relationships within a category that create useable benefits for end users. We know that companies that address “solutions” gain far more market traction than those that focus on “products.” Which means the solution partners that you align around your product portfolios will be critical to your success. In fact, good partner relationships and certifications can be as valuable as all your other sales and marketing activities combined. The Stratus “FirePower” process helps map the entire “whole product solution” for your technology and provides the strategic platform for solution partner activities that will ensure market penetration.