More About FirePower
About FirePower
FirePower is a 3-4 week process that culminates in a two-day strategy session. FirePower unveils strengths and weaknesses in our clients’ existing marketing process and produces the strategic “backbone” for the upcoming initiatives. It reveals flawed assumptions and identifies potential marketing disasters before they happen. Viable market segments, positioning and value propositions are determined. The whole-product-solution is defined and aligned with the market lifecycle, adoption process and sales cycle -- then mapped to the right end-users and channel partners.
In other words, two days of FirePower brings focus and clarity to the upcoming marketing initiative and provides a foundation for developing a successful launch plan.
Key Deliverables from FirePower
- Determine critical user needs, positioning and value proposition for the product or service
- Define whole product solutions and identify any serious gaps that need to be filled
- Complete market segmentation and determine primary targets
- Map the entire adoption process and sales cycle to optimal channels best serving the target market
- Create integrated, solution-based programs that engage channel partners and users
- Create alignment and consensus among the executive members of launch team
- Generate discovery document from session that outlines findings, key decisions made and next steps
Who Should Participate?
FirePower is an interactive experience that is intended to include the key executives and functional members of the launch team. This usually includes representation from sales, marketing, marcom, service, operations, finance and the lab. Since consensus from the executive team is an important element of FirePower, it’s highly beneficial to bring the team together with a minimum of outside distractions for the entire two-day period.