A successful channel launch can either make or break a product. Once you have developed a clear channel strategy , the channel needs to clearly understand both the value proposition to itself and to the end user. It also needs to understand how, and be given the tools, to package the product in a whole product solution that both differentiates from the competition and builds your brand.

Below is a sampling of programs that Stratus Marketing has implemented for clients that deliver a clear value proposition and drive sell through:  

• Business Proposition Development - We help you craft a clear value proposition to both the channel and the end-user
• Whole Product Solution Analysis - We help design and develop the whole product solution to evaluate and influence every touch point the consumer may have with your product
• Recruitment and Awareness Programs - These programs are specifically geared towards generating awareness among the channel and recruiting them as partners. Whether it is an online recruitment program or an effective event strategy, Stratus can deliver motivated channel partners
• Tiered Chanel Incentive Programs - When it comes to working with channel partners, compensation and incentive are critical to encourage recruitment and sell through. Stratus helps you design an incentive program that both motivates and encourages higher volume
• Product & Service Educational Programs - Product education is critical in arming the channel with the right knowledge to sell the product. Stratus can both design and deliver channel training that conveys your proprietary knowledge in an interesting and memorable way
  
• Lead Development & Management - One of the primary motivators for channel partners is leads. Stratus has developed a lead management system that distributes incoming leads to channel partners in the most effective manner for your product
• Strategic Partner Development - In order to create the ideal whole product solution, it is critical to develop relationships with the right partners in order to deliver the right complementary products and services. Stratus helps recruit the right strategic partners to improve the overall product offering
• Partner Programs & Communication Management - Stratus delivers the programs that both manage the communication and drive interaction with solution partners to encourage profitable relationships
• Partner Events & Trade Shows - Events are one of the most effective ways to build relationships with both channel and solution partners. Stratus develops effective event strategies that drive engagement and recruitment
• Enablement Programs - Unless your channel partners have the right tools, they can't deliver on your brand promise. Stratus implements enablement programs that give your channel partners the ability to acheive success selling your products