This year, digital travel sales in Brazil will rise 14.0% to reach $13.08 billion, after a year of stronger-than-average 34.2% growth in 2014, boosted by the FIFA World Cup. Gains will continue to slow through 2018, when sales will reach $17.72 billion.
Two in five video gamers in France have obtained games illegally. The most likely culprits are serious frequent players ages 15 to 24, who often use a game console and are already paying for some gaming content.
Video advertisers are expanding efforts to reach consumers across devices, with cross-device campaigns accounting for the majority of digital video ad impressions in Q4 2014. As a result of the rise in cross-device efforts, marketers are increasing their cross-screen analysis capabilities, too.
Customer service may be getting more digital, but do consumers still want call centers to help them? The answer is yes, based on recent research, which found that the phone was still be best for a wide variety of customer service queries—especially difficult ones.
Gone are the days when automotive dealers couldn't buy a national print advertisement in Car and Driver. Today, they can get a banner ad placed into a local website, where they're targeting their consumers. Dave Winslow, vice president of digital strategy for Dealertrack Technologies, and Chris Smith, vice president of advertising sales for Dealer.com, spoke with eMarketer about dealers implementing digital strategy and going beyond the traditional tactics, such as running an ad in a local newspaper or TV.
Social media provides marketers with an opportunity to promote events before, during and after they take place. Marketers are most likely to use social pre-event to increase awareness, while promoting specific event elements and features is top of mind during the action. Post-event, marketers focus on top highlights and leverage influencers.