The number of health and fitness wearable device and smartphone app users in Great Britain is expected to nearly double between 2014 and 2015, according to recent estimates. Fitness bands currently sit at the top of the UK wearables market; however, as the wearables space expands, smart watches will gain ground.
In Argentina, adverse economic conditions came into play in 2013 when a precipitous 13.5% drop took total media ad spending down to $3.56 billion. To make matters worse, Argentina defaulted in July 2014, putting the country's currency under renewed pressure as central bank reserves dip further and international financing remains out of reach. But despite a deteriorating economic picture, ad spend is growing, expected to reach $3.78 billion this year.
As part of eMarketer's CMO One-to-One interview series, Erika Nardini, AOL Advertising's CMO, talks about the platform's original programming, monetizing video and what the future holds for AOL.
Traditional product recommendations aren't disappearing, but new approaches are emerging. The push for omnichannel retailing is driving personalization in the real world, according to a new eMarketer report, and mobile is often the bridge between online and in-store.