Though mobile still lags PCs for the most-used digital travel research device, there's one area where tablets and smartphones rule among planners: content sharing. According to recent research, internet users are most likely to share travel content on social channels via mobile.
Rising regional star Colombia has joined Brazil and Mexico at the summit of the smartphone market in Latin America. This year, 14.4 million people in Colombia will use a smartphone, representing a year-over-year gain of more than 23%. In 2015, the audience will rise over 13% to top 16 million.
Online holiday shopping's biggest day, Cyber Monday, has passed, and the results are in. According to recent data, Cyber Monday was the biggest day in US online shopping history, and sales were up 15.4% year over year. In addition, online retail sales on desktop topped $2 billion—the first time that milestone was passed in a single day.
The smartphone is becoming the new hub of retail. The majority of US consumers shop with their phones, and in most cases, mobile is the catalyst for sales, according to a new eMarketer report.
Yahoo set off to make social media platform Tumblr a more viable destination for video advertising in October 2014 with the launch of an upgraded video player. Lee Brown, Tumblr's global head of brand partnerships, spoke with eMarketer's Danielle Drolet about the platform's push for video ads and the emergence of the format in social media.
About 80% of mobile internet users in France visit social networks on mobile devices, offering brands a new opportunity to cement relationships with customers and fans.