When it comes time to book accommodations, travelers don't let ratings and reviews pass them by. Travel accommodation owners have taken note of this behavior, and with optimism about business profitability generally high, they're planning to invest those extra dollars in online reputation management.
Few marketers have a single customer view across all touchpoints and devices, with many using fragmented, complex approaches to building one. If marketers want to gather and merge all customer data, they'll need to integrate technologies and tools to build a solution specific to their needs.
Though mobile devices are a popular choice for internet access in Indonesia, they remain less popular than desktop or laptop PCs when it comes to taking action after ads. Digital video ad viewers in the country were more likely to research products or brands on a PC than on a phone, and were also more likely to make a purchase that way.
User engagement with retail push notifications is unimpressive. According to recent research, retail industry apps have the second-lowest push notification opt-in rate among iOS users worldwide, and they also land near the bottom for interaction on Android and iOS devices. If retailers want to change this, they'll need to boost personalization, segmentation and targeting efforts.
The ecommerce market in Finland managed to stay afloat in 2014, despite the country's economic downturn. According to recent research, total business-to-consumer (B2C) ecommerce sales in Finland reached €10.5 billion ($13.93 billion) last year, even though digital sales in the largest category, services, declined significantly.