Nearly 40% of internet users now use cloud services, research finds, and users say easier file-sharing and not having to worry about backing up data are the top ways the cloud improves life. According to industry estimates, the number of consumer cloud-based service users worldwide will rise from 2.4 billion to 3.6 billion between 2013 and 2018.
In the digital era, content marketing is a strategy at the forefront of many UK marketers' minds—partly in response to today's always-on consumers. One platform marketers are using to distribute content is social media. According to a new eMarketer report, while quality matters, content shared on social also needs to appeal to UK consumers.
Seemingly overnight, programmatic advertising has become a multibillion-dollar industry, and buyers and sellers are now looking to apply it to digital video. According to a new eMarketer report, the first efforts to create programmatic video platforms tended to parallel similar efforts for display, but TV buyers will have an important voice in the development of next-level platforms.