eMarketer expects 19.2 million consumers in Argentina to use social networks this year. Predictably, Facebook tops the category in the country, according to research, but the massive gap it has opened with every other property is so wide that some might wonder if there is any competition left.
Openness to mobile wallets is rising in the UK, with smartphone users interested in using such services to collect loyalty points and redeem vouchers on the go—without having to carry around plastic cards and printed coupons. As growth in internet banking usage levels out in the UK, customers are adopting mobile banking rapidly.
Whether they acknowledge it or not, the majority of TV viewers binge-watch—and those who do express a strong dislike of ads during their viewing time. Among binge-viewers, streaming services are the top platforms of choice; however, a breakdown by age shows different preferences between younger and older watchers.
Debates about net neutrality may center today on prioritization of video streams, but they will soon encompass data streams that power everything from entertainment to vital domestic functions. According to a new eMarketer report, once the internet truly becomes the internet of everything, the stakes in the prioritization game will only go higher.