Archive for the ‘Stratus News’ Category
Many advertisers have balked at the idea of paying Snapchat's asking price of $750,000 a day for ads, and penetration in the US remains low. However, those looking to reach millennials may want to take a closer look at the platform. According to recent research, 18- to 29-year-olds account for more than seven in 10 Snapchat users.
The big winner of Black Friday 2014 was mobile. According to industry sources, around 30% of all Black Friday online revenues came from shoppers on mobile devices. Tablets edged out smartphones in online purchases on Black Friday, and iOS beat out Android in mobile traffic share.
The mobile payments market in the UK has been in a state of stasis for some time, but the next few years could see this type of payment process take off in the country. As more and more players enter the space along with, most importantly, better underlying cohesion, what has so far been a "minority sport" could soon become a common occurrence.
Facebook's release of a separate messaging app wasn't exactly greeted with open arms in the US, but the story is different across Asia-Pacific. Nearly 60% of mobile web users in the Philippines and 57% in India use Facebook Messenger, according to research, and close to half in Malaysia and Vietnam do, too.
Marketers say having a senior management team committed to understanding the customer as well as functional alignment and support of a customer experience strategy are the most important attributes of customer centricity. However, few say their core teams are strongly aligned, and more than one-third don't even have a customer experience strategy to focus on.