From the Radio Show: Hawks Eye on Business
Archive for the ‘Stratus News’ Category
International Market Development
For some it may sound counter-intuitive, but one of the best places to look for solid, sustainable business growth over the long term is in international markets. While most companies have a presence in EMEA (Europe, Middle East and Africa), Latin America and Asia Pacific, the presence is typically limited to the more traditional markets, such as the United Kingdom, France, Germany, Japan and other leading nations.
One of the critical success factor in your post-recession growth plans is your customer base. Your customer base is as valuable an asset to your business, as your people and products are. And your customers can represent the quickest growth opportunity you have.
Boise, ID – June 14, 2010 – Deborah Matus has passed the Association of International Product Marketing and Management (AIPMM) exams for Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM). The certifications verify Deborah’s exemplary understanding and use of global best practices in the field of Product Management and Product Marketing Management.
B2B Tech Marketing: Marketing Embedded Imagers
View in PDF Version
For embedded components of tech-products, the lore of the ‘Intel Inside’ ingredient branding is a ‘siren’s song’ promising strong consumer identification and untold sales. Like most stories of easy money and innovation in marketing, there is much more to tell. While Intel has achieved ‘brand nirvana,’ the initial capital outlay for the ingredient marketing co-op easily measured in billions of dollars. The advertising co-op that paid for a portion of computer manufacturers ads was heavily supplemented with television advertising, further increasing the cost beyond most marketing budgets.
MARKETING TO THE U.S. BUILDING BRIDGES IN THE DESERT
By James Longwell and Greg Mower View in PDF Format
In virtually every industry other than technology, the marketing function drives product development. A detergent company will spend several months of research and testing to determine a new scent to put in its products. By the time it’s launched, the sales and marketing teams will have a very precise financial proforma and business model for exactly how this innovation will affect share. In the technology world, a company will spend years and millions of dollars (even hundreds of millions) in R&D and product development only to throw the new product “over the fence” to sales and marketing who are then tasked to find the customers.
Stratus Launch Marketing and the Idaho Dept. Of Commerce to Host Companies from Northeast US & IsraelThursday, September 17th, 2009
Boise, ID: Boise based Stratus Launch Marketing , the Idaho Department of Commerce and the Eagle-Star Tech Corridor hosted three Israeli and US East Coast-based companies on a mini-trade delegation to Boise during the Pacific Northwest Economic Region (PNWER) Conference in July.
(Boise, Idaho) June 4, 2008 – Boise based Stratus Global Partners (SGP) will add an office in Tel Aviv this summer to begin work with high tech companies in Israel according to the company’s President, Jay Longwell.
Stratus President, Jay Longwell, has been asked to serve on the expert panel for the Global 21 International Business and Investment Conference co-sponsored by the Idaho Business Review and Idaho Trust National Bank to be held in Boise on May 13, 2008.