Archive for the ‘Stratus News’ Category

Article: Mobile Payments Set to Make Their Mark in the UK

Monday, October 27th, 2014

The mobile payments market in the UK has been in a state of stasis for some time, but the next few years could see this type of payment process take off in the country. As more and more players enter the space along with, most importantly, better underlying cohesion, what has so far been a "minority sport" could soon become a common occurrence.

Article: Facebook Messenger Makes Its Mark in APAC

Tuesday, October 21st, 2014

Facebook's release of a separate messaging app wasn't exactly greeted with open arms in the US, but the story is different across Asia-Pacific. Nearly 60% of mobile web users in the Philippines and 57% in India use Facebook Messenger, according to research, and close to half in Malaysia and Vietnam do, too.

Article: Want to Improve the Customer Experience? Get Aligned

Monday, October 20th, 2014

Marketers say having a senior management team committed to understanding the customer as well as functional alignment and support of a customer experience strategy are the most important attributes of customer centricity. However, few say their core teams are strongly aligned, and more than one-third don't even have a customer experience strategy to focus on.

A Smartwatch That Nudges You to Meet Your Fitness Goals (Wired – Gadget Lab)

Tuesday, September 30th, 2014
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Marketing vs Selling a Product – What’s the Difference?

Tuesday, June 14th, 2011

From the Radio Show: Hawks Eye on Business

Click to Listen: marketing-vs-selling-a-product–whats-the-difference


International Market Development

Monday, September 13th, 2010

International Market Development

For some it may sound counter-intuitive, but one of the best places to look for solid, sustainable business growth over the long term is in international markets. While most companies have a presence in EMEA (Europe, Middle East and Africa), Latin America and Asia Pacific, the presence is typically limited to the more traditional markets, such as the United Kingdom, France, Germany, Japan and other leading nations.


Customer Loyalty

Monday, September 13th, 2010

Customer Loyalty

One of the critical success factor in your post-recession growth plans is your customer base. Your customer base is as valuable an asset to your business, as your people and products are. And your customers can represent the quickest growth opportunity you have.


Deborah Matus Completes Dual Product Manager and Product Marketing Manager Certifications

Tuesday, June 15th, 2010

Boise, ID – June 14, 2010 – Deborah Matus has passed the Association of International Product Marketing and Management (AIPMM) exams for Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM). The certifications verify Deborah’s exemplary understanding and use of global best practices in the field of Product Management and Product Marketing Management.


B2B Tech Marketing Marketing Embedded Imagers

Wednesday, December 30th, 2009

B2B Tech Marketing: Marketing Embedded Imagers

View in PDF Version
For embedded components of tech-products, the lore of the ‘Intel Inside’ ingredient branding is a ‘siren’s song’ promising strong consumer identification and untold sales.  Like most stories of easy money and innovation in marketing, there is much more to tell.  While Intel has achieved ‘brand nirvana,’ the initial capital outlay for the ingredient marketing co-op easily measured in billions of dollars.  The advertising co-op that paid for a portion of computer manufacturers ads was heavily supplemented with television advertising, further increasing the cost beyond most marketing budgets.



Wednesday, December 9th, 2009


By James Longwell and Greg Mower View in PDF Format
In virtually every industry other than technol­ogy, the marketing function drives product development. A detergent company will spend several months of research and testing to de­termine a new scent to put in its products. By the time it’s launched, the sales and marketing teams will have a very precise financial pro­forma and business model for exactly how this innovation will affect share. In the technology world, a company will spend years and mil­lions of dollars (even hundreds of millions) in R&D and product development only to throw the new product “over the fence” to sales and marketing who are then tasked to find the cus­tomers.