Archive for the ‘Stratus News’ Category

Article: Do B2B Content Marketers Struggle to Keep Ideas Coming?

Thursday, April 16th, 2015

Business-to-business (B2B) marketers know that content is critical for success, but based on recent research, many struggle to come up with enough ideas to fuel such efforts. When brains are drained, reaching out across departments to drive ideas for marketing content can help, and B2Bs hope they can make "crowdsourcing" ideas from internal employees easier.

Article: Digital Video Better Be up to Millennials' Standards

Sunday, April 12th, 2015

Millennials don't want to seek out videos; they want videos to come to them, favoring personalized recommendations and online trends. Once they grab millennial viewers, video services must provide a top-notch experience, free of buffering, slow loading times and poor images, to keep their attention.

Selection committee reveals winners and losers in TIA concessions (bizjournals)

Friday, April 10th, 2015
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Case Study:: Email Segmentation: 40% average open rate via relevant content journey (Marketingsherpa)

Monday, April 6th, 2015
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We Tested 4 GPS Apps That Work Even When You’re Offline (Wired – Gadget Lab)

Monday, April 6th, 2015
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Article: Expect More Programmatic Ads to Pop Up on Mobile

Tuesday, March 31st, 2015

As programmatic spending maintains strong growth in 2015, marketers are expanding its (currently small) share of their total budgets. Mobile in particular will reap the benefits of increased programmatic expenditure this year.

Article: Voice Out of Vogue for UK Mobile Phone Users

Tuesday, March 31st, 2015

The Swiss army knife-like capabilities of smartphones have rendered voice a minority service for mobile phone users in the UK. Social media, email and voice services are all far more popular for communication purposes.

Case Study:: Inbound Marketing: Auto enthusiast ‘Ultimate Car’ contest lifts site traffic 24% (Marketingsherpa)

Wednesday, March 18th, 2015
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Article: Are Affluents a Prime Apple Watch Target?

Monday, March 16th, 2015

Consumers knew the Apple Watch wasn't going to be cheap, and the company's recently announced pricing met—and in some cases, exceeded—expectations. While there's no doubt that an influx of tech-savvy early adopters will ensue as always, the $10,000-plus Apple Watch Edition will likely appeal most to affluents.

Article: For Japan's Digital Shoppers, PCs Rule

Tuesday, February 24th, 2015

PCs are the device of choice for digital shoppers in Japan, leading smartphones and tablets by a long shot. According to recent research, nearly nine in 10 digital shoppers in the country use PCs for the purpose, and the majority who shop via both PC and smartphone prefer the former.