Today's consumers want companies to focus on more than making a profit—addressing social and environmental issues is important too. Indeed, shoppers are on the hunt for products and services that are socially or environmentally responsible.
Archive for the ‘Stratus News’ Category
When it comes time to purchase in-store, shoppers want the speediest checkout process possible, and many are taking matters into their own hands with self-service kiosks, which 85% of US internet users have used. The main reasons? Having a limited number of items and not having to wait in line. However, retailers providing this option need to work on some flaws, as issues with scanning items and entering coupons persist.
Internet users in China are significantly more likely than their counterparts in Australia to use mobile devices as part of the travel research process, recent research finds. And this trend holds true beyond Asia-Pacific, with China leading France, Russia, Brazil, Germany, the US and the UK in terms of mobile travel research.
Mobile continues to increase its share of ecommerce transactions in Brazil, according to recent research, which estimated that the proportion of transactions occurring on mobile would rise to 20% by the end of this year. Most of those transactions are happening on smartphones, rather than tablets.
Billions of emojis are sent every day worldwide, and about half of adults use them regularly. Instagram has recently jumped on the bandwagon, with emojis now allowed in hashtags. This update provides brands with an opportunity to reach users through the language they use on the platform.
Marketers are under immense pressure to demonstrate their business value. While they report having an effect on a wide range of business areas and goals, such as customer acquisition and revenue growth, room for improvement remains—and better attribution can help.