Archive for the ‘Stratus News’ Category

Case Study:: Inbound Marketing: Auto enthusiast ‘Ultimate Car’ contest lifts site traffic 24% (Marketingsherpa)

Wednesday, March 18th, 2015
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Article: Are Affluents a Prime Apple Watch Target?

Monday, March 16th, 2015

Consumers knew the Apple Watch wasn't going to be cheap, and the company's recently announced pricing met—and in some cases, exceeded—expectations. While there's no doubt that an influx of tech-savvy early adopters will ensue as always, the $10,000-plus Apple Watch Edition will likely appeal most to affluents.

Article: For Japan's Digital Shoppers, PCs Rule

Tuesday, February 24th, 2015

PCs are the device of choice for digital shoppers in Japan, leading smartphones and tablets by a long shot. According to recent research, nearly nine in 10 digital shoppers in the country use PCs for the purpose, and the majority who shop via both PC and smartphone prefer the former.

Article: What's the Must-Have Component of Native Advertising?

Monday, February 16th, 2015

Spending on native ads will continue to show strong gains over the next few years. To make sure they get the most for their money, advertisers should focus on creating ads that are contextually relevant to surrounding editorial content, which add more value and drive higher engagement. No matter how well they fit in, though, marketers acknowledge that native placements need clear disclosure.

Article: In APAC, Multidevice Ownership Is Highest in Australia

Tuesday, February 10th, 2015

Digital device users in Australia are the most likely of those in any Asia-Pacific country to own more than two—and more than three—devices. Over half of multidevice users in Australia have completely different behaviors on each device, making it difficult for marketers trying to work out multichannel campaigns.

Article: Valentine's Day Calls for Candy, Flowers and Mobile

Monday, February 9th, 2015

Valentine's Day spending will be up by 6.3% on average this year, according to recent research. Spouses and significant others will be the main recipients of V-Day gifts, with men spending about 2.3 times more on their sweetie than women. Though department stores will be the main venues for Valentine shopping, smartphone and tablet users will use their mobile devices to research products and prices before heading to the store to purchase the perfect gifts for the ones they adore.

Alibaba, bizarre family heirlooms and Sundance are on the minds of our women to watch this week (bizjournals)

Sunday, January 25th, 2015
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Article: Want to Reach Millennials? Say Hello to Snapchat

Tuesday, January 20th, 2015

Many advertisers have balked at the idea of paying Snapchat's asking price of $750,000 a day for ads, and penetration in the US remains low. However, those looking to reach millennials may want to take a closer look at the platform. According to recent research, 18- to 29-year-olds account for more than seven in 10 Snapchat users.

Changes around town have been eye-opening (bizjournals)

Tuesday, December 30th, 2014
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Glazing As a Procedure (Goarticles)

Wednesday, December 17th, 2014
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