Archive for the ‘Stratus News’ Category

Article: Corporate Social Responsibility: Nice Guys Finish First

Tuesday, July 21st, 2015

Today's consumers want companies to focus on more than making a profit—addressing social and environmental issues is important too. Indeed, shoppers are on the hunt for products and services that are socially or environmentally responsible.

Commodore Is Back, Baby, With a … Smartphone? (Wired – Gadget Lab)

Tuesday, July 14th, 2015
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Kneejerks (typepad)

Friday, June 19th, 2015
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Case Study:: Email Data Hygiene: CASL compliance email campaign re-activates 5% of list (Marketingsherpa)

Monday, June 1st, 2015
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Article: Shoppers Take Checkout Process into Own Hands

Wednesday, May 27th, 2015

When it comes time to purchase in-store, shoppers want the speediest checkout process possible, and many are taking matters into their own hands with self-service kiosks, which 85% of US internet users have used. The main reasons? Having a limited number of items and not having to wait in line. However, retailers providing this option need to work on some flaws, as issues with scanning items and entering coupons persist.

Article: China Leads World in Mobile Travel Research

Wednesday, May 20th, 2015

Internet users in China are significantly more likely than their counterparts in Australia to use mobile devices as part of the travel research process, recent research finds. And this trend holds true beyond Asia-Pacific, with China leading France, Russia, Brazil, Germany, the US and the UK in terms of mobile travel research.

Article: In Brazil, Mobile Continues to Expand Share of Ecommerce Transactions

Thursday, May 14th, 2015

Mobile continues to increase its share of ecommerce transactions in Brazil, according to recent research, which estimated that the proportion of transactions occurring on mobile would rise to 20% by the end of this year. Most of those transactions are happening on smartphones, rather than tablets.

Article: Who Needs Words When You Have Emojis?

Monday, May 11th, 2015

Billions of emojis are sent every day worldwide, and about half of adults use them regularly. Instagram has recently jumped on the bandwagon, with emojis now allowed in hashtags. This update provides brands with an opportunity to reach users through the language they use on the platform.

Article: Are Marketers Measuring Their Business Value?

Wednesday, May 6th, 2015

Marketers are under immense pressure to demonstrate their business value. While they report having an effect on a wide range of business areas and goals, such as customer acquisition and revenue growth, room for improvement remains—and better attribution can help.

D.R. Horton gets OK for 11,750-home Hoopili project in West Oahu (bizjournals)

Wednesday, May 6th, 2015
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