PCs are the device of choice for digital shoppers in Japan, leading smartphones and tablets by a long shot. According to recent research, nearly nine in 10 digital shoppers in the country use PCs for the purpose, and the majority who shop via both PC and smartphone prefer the former.
Archive for the ‘Stratus News’ Category
Spending on native ads will continue to show strong gains over the next few years. To make sure they get the most for their money, advertisers should focus on creating ads that are contextually relevant to surrounding editorial content, which add more value and drive higher engagement. No matter how well they fit in, though, marketers acknowledge that native placements need clear disclosure.
Digital device users in Australia are the most likely of those in any Asia-Pacific country to own more than two—and more than three—devices. Over half of multidevice users in Australia have completely different behaviors on each device, making it difficult for marketers trying to work out multichannel campaigns.
Valentine's Day spending will be up by 6.3% on average this year, according to recent research. Spouses and significant others will be the main recipients of V-Day gifts, with men spending about 2.3 times more on their sweetie than women. Though department stores will be the main venues for Valentine shopping, smartphone and tablet users will use their mobile devices to research products and prices before heading to the store to purchase the perfect gifts for the ones they adore.
Many advertisers have balked at the idea of paying Snapchat's asking price of $750,000 a day for ads, and penetration in the US remains low. However, those looking to reach millennials may want to take a closer look at the platform. According to recent research, 18- to 29-year-olds account for more than seven in 10 Snapchat users.
The big winner of Black Friday 2014 was mobile. According to industry sources, around 30% of all Black Friday online revenues came from shoppers on mobile devices. Tablets edged out smartphones in online purchases on Black Friday, and iOS beat out Android in mobile traffic share.