Business-to-business (B2B) marketers know that content is critical for success, but based on recent research, many struggle to come up with enough ideas to fuel such efforts. When brains are drained, reaching out across departments to drive ideas for marketing content can help, and B2Bs hope they can make "crowdsourcing" ideas from internal employees easier.
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Millennials don't want to seek out videos; they want videos to come to them, favoring personalized recommendations and online trends. Once they grab millennial viewers, video services must provide a top-notch experience, free of buffering, slow loading times and poor images, to keep their attention.
As programmatic spending maintains strong growth in 2015, marketers are expanding its (currently small) share of their total budgets. Mobile in particular will reap the benefits of increased programmatic expenditure this year.
The Swiss army knife-like capabilities of smartphones have rendered voice a minority service for mobile phone users in the UK. Social media, email and voice services are all far more popular for communication purposes.
Consumers knew the Apple Watch wasn't going to be cheap, and the company's recently announced pricing met—and in some cases, exceeded—expectations. While there's no doubt that an influx of tech-savvy early adopters will ensue as always, the $10,000-plus Apple Watch Edition will likely appeal most to affluents.
PCs are the device of choice for digital shoppers in Japan, leading smartphones and tablets by a long shot. According to recent research, nearly nine in 10 digital shoppers in the country use PCs for the purpose, and the majority who shop via both PC and smartphone prefer the former.