An Inventory of Renewable and Efficient Energy in Oregon
Download PDF Report: Renewable and Efficient Energy in Oregon Read the rest of this entry »
An Inventory of Renewable and Efficient Energy in Oregon
October 15th, 2009Carbon 360 and Cisco Systems Business Development
September 17th, 2009
Stratus Launch Marketing and the Idaho Dept. Of Commerce to Host Companies from Northeast US & Israel
September 17th, 2009Boise, ID: Boise based Stratus Launch Marketing , the Idaho Department of Commerce and the Eagle-Star Tech Corridor hosted three Israeli and US East Coast-based companies on a mini-trade delegation to Boise during the Pacific Northwest Economic Region (PNWER) Conference in July.
Stratus Global Partners To Open New Tech Marketing Services Office In Israel
September 17th, 2009(Boise, Idaho) June 4, 2008 – Boise based Stratus Global Partners (SGP) will add an office in Tel Aviv this summer to begin work with high tech companies in Israel according to the company’s President, Jay Longwell.
Stratus President Jay Longwell to serve as panelist at Global 21 Conference
September 17th, 2009Stratus President, Jay Longwell, has been asked to serve on the expert panel for the Global 21 International Business and Investment Conference co-sponsored by the Idaho Business Review and Idaho Trust National Bank to be held in Boise on May 13, 2008.
Launch Promos Sell The Wrong Idea
September 14th, 2009The dynamics of technology product marketing create a lot of challenges for promotional marketers. It’s the very nature of this environment, however, that makes promotion such a powerful tool.
Digital Living Room Success In Marketing Report
September 14th, 2009Summary
There is a fast emerging market for a class of products will allow consumers to access a broad range of digital media assets that they currently have on their home PC’s and enjoy these assets in their living room and elsewhere in the house through their CE components such as televisions, stereo systems and home theatres. These products bridge the current gap between the classic consumer electronics world of TV, and stereos with personal computers and Internet accessibility.
Usability changes can greatly increase your online ROI
September 14th, 2009According to a recent study, implementing website usability enhancements can increase your online ROI by 83%*.
4 Steps to Designing the Breakout Product
September 14th, 2009Whenever I am consulting on marketing and product design, I am usually asked two questions, in the same order: Read the rest of this entry »
Get a Clear Window into Your Brand Strategy
September 14th, 2009Do you have a clear view of your brand strategy? Do others in your company as well? What about your channel partners? Because execution of Brand Strategy involves such visible elements as logos, product design, advertising, packaging and other materials, it can, and should, have a wide-reaching impact. Too often brand elements are developed within a narrow viewpoint. For example, packaging may communicate functional advantages over the competition, but fail to effectively reflect the brand persona. Your brand architecture may be clear to the internal divisions who are developing your products, but confusing to customers at point-of-sale.
