Posts Tagged ‘channel partners’
Carbon 360 and Cisco Systems Business Development
Thursday, September 17th, 20094 Steps to Designing the Breakout Product
Monday, September 14th, 2009Whenever I am consulting on marketing and product design, I am usually asked two questions, in the same order: (more…)
Get a Clear Window into Your Brand Strategy
Monday, September 14th, 2009Do you have a clear view of your brand strategy? Do others in your company as well? What about your channel partners? Because execution of Brand Strategy involves such visible elements as logos, product design, advertising, packaging and other materials, it can, and should, have a wide-reaching impact. Too often brand elements are developed within a narrow viewpoint. For example, packaging may communicate functional advantages over the competition, but fail to effectively reflect the brand persona. Your brand architecture may be clear to the internal divisions who are developing your products, but confusing to customers at point-of-sale.
