The dynamics of technology product marketing create a lot of challenges for promotional marketers. It’s the very nature of this environment, however, that makes promotion such a powerful tool.
Posts Tagged ‘consumer electronics channel’
Launch Promos Sell The Wrong Idea
Monday, September 14th, 2009Digital Living Room Success In Marketing Report
Monday, September 14th, 2009Summary
There is a fast emerging market for a class of products will allow consumers to access a broad range of digital media assets that they currently have on their home PC’s and enjoy these assets in their living room and elsewhere in the house through their CE components such as televisions, stereo systems and home theatres. These products bridge the current gap between the classic consumer electronics world of TV, and stereos with personal computers and Internet accessibility.
