People
Jeff Ballard
Orange County, CA
Professional Experience
- International market development
- Product marketing
- Sales and marketing programs
Jeff has been driving technology marketing programs and organizations for over 20 years. As the Market Development program executive for IBM Software’s Enterprise Content Management business unit he developed and directed sales, marketing and enablement programs that accelerated the organization’s penetration into targeted high growth markets such as China, Brazil, Korea, Japan and Eastern Europe. Prior to that he served as the Global Account Business Development Program executive for for the same division, where he developed targeted programs that significantly grew revenue and locked out competitors in global accounts such as AXA, Alliance, Bank of America, Citi, HSBC, JPMC, Zurich and a host of other multinational accounts. Over his career Jeff has cultivated strategic and hands-on experience driving revenue via new products, markets and channels worldwide for industry leaders such as IBM, Symantec, Seagate Software, Artisoft, FrontBridge, FileNet, eEye Digital Security, as well as numerous startup and and high growth players. Best known for creating and managing innovative, results-oriented programs, campaigns and teams, his extensive background includes successfully launching numerous products, increasing revenue and customer loyalty, and engineering global market growth through integrated, sales, marketing and enablement programs.
Some alternative areas to highlight instead of those addressed in the above copy:
Technology segments
- Storage & data protection
- Enterprise content management
- Business process management
- Customer relationship management
- Systems
Markets
- Business to business
- Business to consumer
- International
- Enterprise
- Small and Medium Businesses
- Channel
- Distributor
- VAR/VAD
- Systems integrator
- Retail
- Mail order/Internet