People

Bill Cooper


Professional Experience

  • Sales and Channels Management
  • Business Strategy and Development
  • Category Management and Consumer Insight

 

Bill has 25 years of experience with an accomplished record in sales management, strategic planning and business innovation in consumer electronics and technology products through sales channels. Bill’s involvement in countless cycles of companies and products entering the marketplace positions him well to build successful sales and marketing programs and consult an a variety of business development and go-to-market strategies. Bill ran several sales channels for HP in the US and Canada including the warehouse club channel, specialty electronics and the $1B+ US retail supplies business. Bill led the US sales organization to use consumer insight and facts based methodologies to drive better business strategies and account relationships. He developed and ran Category Management for HP, and pioneered the use of category management for technology products. He also sponsored and co-delivered a comprehensive business development training program for sales and marketing around the use of category managemnet and the latest in consumer marketing trends. In addition, Bill oversaw the development of many successful channel programs including the sales strategy for HP supplies through all major US retailers.

 

Prior to HP, Bill was a partner in the leading consumer and professional audio manufacturer’s rep firm in New England, representing many prestigious brands, including Kenwood, TEAC/TASCAM, Shure, TDK, and JBL. The firm repeatedly won “Rep of the Year” awards from manufacturers for sales and marketing excellence. Bill was a member of several rep councils and chaired the Shure Brothers microphones rep council.Bill has broad experience in computer technology, consumables, consumer electronics, pro audio and music electronics products through a variety of channels including computer reseller, distributor, warehouse club, office products superstores, CEDIA, music retailers and consumer electronics retailers.