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Dan Berne, Associate

Vancouver, WA

Professional Experience

• Brand Strategy
• Brand Design
• Customer Insight Research

Dan Berne brings 20 years of Marketing Management and consulting to Stratus Marketing. At Hewlett-Packard, he directed the brand and product design strategies for HP's Inkjet and Camera businesses, including the Deskjet®, Officejet®, Photosmart® and Edgeline® Technology product lines. He led strategy work sessions with business units across HP worldwide. His leadership provided HP inkjet printers market leading designs that increased channel and customer acceptance of new products. As the HP Deskjet Marketing Manager, Dan revamped HP's low-end printer business model, turning that market segment from negative to positive profit margins, while increasing worldwide market share leadership. Dan has provided strategy programs and workshops to technology-based groups throughout the U.S., and in such diverse locations as Singapore, China, Japan, India, Brazil, and Germany. In addition to his Master's Degree, Dan is completing his Marketing Fellowship at the Kellogg School of Management. He is the author of the forthcoming book, Your Opinion Does Not Matter - Creating Brand Value by Design.