People
Dana Kraft
Professional Experience:
- Online Marketing & eCommerce Websites
- Usability Testing & Focus Group Research
- Strategic Planning & Integrated Marketing
Dana brings over 20 years of strategic marketing and research experience to Stratus Global Partners. Complementing her foundation in traditional marketing, Dana has focused extensively in online marketing and eCommerce websites since 1996. Her client list includes Hewlett-Packard, Kodak, Office Depot, Blue Cross, Sony, US West and Nintendo. Dana served as Managing Director and Corporate C.O.O. of one of the top 15 Seattle advertising agencies where she led a team of 55 individuals and 3 offices in creating breakthrough programs utilizing both traditional and online marketing methods. She was then recruited to serve as Managing Director of a Seattle web development firm where she led a group of 20 skilled developers, designers, and program managers in creating eCommerce, portal, and corporate websites. Dana has been heavily involved in web usability research and has conducted studies with thousands of home, small business and corporate consumers throughout the United States. She has utilized that insight to create customer-preferred websites and online shopping models. In addition, she has conducted numerous focus group and market research programs. Dana received a BA in Advertising with a minor in Psychology from the University of Washington, and received an MBA from Seattle University.