People
Eileen Fritsch, Associate
Boise, ID
Professional Experience
- Marketing communications
- Magazine editing
- Public relations
Eileen Fritsch has more than 25 years of experience in communications management and publishing. In the technical arena, she has completed editing, marketing communications, and public relation projects for NASA, two national technical associations, Canon, Hewlett Packard, and LexJet. She has guided the strategic development and launch of two successful trade magazines: The Big Picture for 48,000 print-for-pay producers of large-format digital graphics and Great Output for 20,000 professional photographers transitioning to digital photography and printing. Both publications continue to influence the adoption of new digital printing technologies from Epson, Kodak, Xerox, Canon and HP. Eileen also has developed white papers for salesforce training, as well as digital-printing-related courses and seminars. She served as program chairman for The Big Picture Conference, which helped raise awareness of new opportunities for using digital-printing technologies in advertising, retailing, commercial printing, art reproduction, and graphic and interior design. Eileen holds a bachelor’s degree in magazine journalism and public relations from Ohio University