People
Kreta Chandler, Associate
Boise, ID
Professional Experience
- New business and channel development
- Multi-vendor category online "shelf" strategy, merchandising and training
- Consumer and channel marketing strategy
Kreta Chandler brings over 35 years of sales and marketing
experience to Stratus Launch Marketing. Her professional career spans
major industries, including insurance, hotel and casino gaming, and
technology products.
While at Hewlett-Packard for over 25 years, she held key positions in
new business and channel development; consumer and commercial product
sales and marketing; and consumer and channel marketing. In these
roles, she created vision, strategy and programs for a broad range of
highly-profitable, multi-billion dollar categories. She helped launch
the emerging categories of printer supplies and of retail photo
finishing solutions into international marketplaces. She also has a
deep understanding of market, category and customer intelligence.
Over the years, she has built partner relationships across all channels
internationally. As an expert in online brand and category sales
strategy, she developed and grew the consumer product e-commerce retail
channel sales by 500% in two years. She has been an advisor to major
retailers such as Amazon.com, Wal-Mart, OfficeMax, Office Depot, Best
Buy, CompUSA, United Stationers, Quill, and others, and has earned
Vendor of the Year Award several times.
Kreta is an industry recognized online customer experience design
expert. She was an invited instructor at the 2005 International User
Experience Conference where she presented an online merchandising
tutorial. She also has a published book Customer-centered Design: A New
Approach to Web Usability (Prentice-Hall).