Case Studies
HP Advertorial
Hewlett-Packard
When HP needed fast turn-around to meet an impossibly tight publication
deadline, they turned to Stratus Launch Marketing to deliver a two-page
“Advertorial” in a leading trade publication. HP learned they were to
have a favorable product review in the next issue of the magazine, and
wanted to receive more attention for their newly-announced products.
The Stratus team worked to develop and deliver a finished ad slick in
just two days to the magazine publisher. The Advertorial provided an
overview of HP’s full range of document scanning devices and software
products, and was printed on the inside front cover and page two of the
awards issue. The ad was so well received that HP began using it as a
literature piece for their customers.